Americans like to worry about being lonely. In 1950, David Riesman warned that Americans were so desperate to please and impress that they couldn’t really connect with others. In 2000, Robert Putnam fretted that Americans were isolated because they’d stopped joining clubs. Their books, The Lonely Crowd and Bowling Alone, were not only best sellers but sparked national conversations about why we’re not talking to each other, proving that a dour thesis and a zippy title can make you famous.
The new book Going Solo: The Extraordinary Rise and Surprising Appeal of Living Alone is decidedly sunnier. Sixty years ago, single adults made up 9 percent of American households. Now they account for 28 percent, more than the percentage of couples with kids. Yet those who live alone may lead more active social lives than co-habitators. Rather than search for someone to share dish duty, they have found reasons to prefer a room, or several rooms, of their own.
» via The Chronicle of Higher Education (Subscription may be required for some content)
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For your next campaign, think singles.
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